Terms of Use

1.1 Design services. Picasso Fusion provides design-as-a-service through free trials and paid subscriptions. You send us briefs through the Service, and we produce and deliver the designs they describe. Each brief receives one creative direction, unless your plan provides for directions to be scoped per brief. Static designs, such as social media graphics, print and digital designs, carousels, and presentations, are produced through briefs. Video, including any animated asset, is produced only through a Short-Form Video Pack under Section 3.9. Each finished design, and each video produced under a Short-Form Video Pack, is a “Deliverable”. There is no monthly limit on the number of briefs. Your plan sets how many briefs we work on at once, as described in Section 4.4, and the turnaround targets that apply. We aim to meet those targets.

1.2 Paid-plan details. When starting a Free Trial or purchasing a subscription, you select a plan and a monthly or annual billing term. The price, billing cycle, allowances, and features of your selected plan are shown before you start the Free Trial or complete checkout. These include the number of briefs in progress, brands serviced each month, and saved brand profiles, and the revision rounds, directions per brief, and turnaround targets that apply (together, “plan allowances”).

Monthly plans are billed one month at a time. Annual plans are purchased for a twelve-month subscription term and billed in advance as one annual payment, unless expressly stated otherwise at checkout.

Seats for additional team members will be rolled out later. Any seat count shown for a plan applies once seats are available.

Where a plan includes an assigned designer, art director, or account lead, that person is assigned to your account but not exclusively, and we may change who is assigned.

Some plans, such as Studio House, are set up by our team rather than through checkout. For those plans, the plan, price, billing term, payment method, and Free Trial conversion terms are confirmed to you in writing before the Free Trial or subscription begins.

1.3 Free Trial. Eligible Clients may receive one (1) complimentary Deliverable during a seven (7)-day free trial (“Free Trial”). The Free Trial includes one design brief in total, which may be for any static design. Video and Short-Form Video Packs are not included in the Free Trial. The Free Trial allowance is used when you submit your trial brief. Any unused Free Trial allowance expires at the end of the Free Trial. It has no cash value, cannot be transferred, and does not roll over or increase the allowance under a subsequently purchased subscription. Unless you cancel before the Free Trial expires, the Free Trial automatically converts into the monthly or annual paid plan selected when starting the Free Trial, as described in Section 3. You may also start your paid subscription before the Free Trial ends, as described in Section 3.1.

1.4 Business and Studio plans. Business plans are for businesses that want design for their own brands. Studio plans are for agencies that produce design for their customers’ brands.

2.1 Account information. You must provide accurate account information and keep it current. You are responsible for activity under your account and for keeping your credentials secure.

2.2 Authority. You must be at least 18 years old and authorised to enter into these Terms on behalf of your business.

2.3 Free Trial eligibility. Unless otherwise stated, the Free Trial is available only once per Client and business. We may reasonably determine eligibility using account, business, contact, payment, device, or other relevant information. Creating multiple accounts or otherwise attempting to obtain more than one Free Trial is prohibited. Existing or previous paying Clients may not be eligible for a Free Trial unless we expressly state otherwise.

3.1 Free Trial conversion and billing. When starting a Free Trial, you select a plan, choose either monthly or annual billing, provide a valid payment method, and are shown the amount that will be charged if the Free Trial converts into a paid subscription. Unless you cancel before the Free Trial expires, the Free Trial automatically converts at the end of the seven-day trial period into the plan and billing cycle you selected.

If you selected monthly billing, we will charge the monthly subscription price disclosed when you started the Free Trial. The subscription will then renew monthly until cancelled.

If you selected annual billing, we will charge the full annual subscription price disclosed when you started the Free Trial as one advance payment for a twelve-month subscription term. The subscription will then renew annually until cancelled.

You may also start your paid subscription before the Free Trial ends. If you do, the Free Trial ends at that point, we take the first subscription charge immediately, and your subscription period and plan allowances start from that time.

Any monthly equivalent displayed for an annual plan is provided for comparison only. The full annual amount displayed before you start the Free Trial will be charged when the Free Trial converts.

Subscriptions are managed through our subscription platform, Chargebee, with payments processed by Razorpay. By starting an auto-converting Free Trial, you expressly authorise us, through Chargebee and Razorpay, to charge your payment method when the Free Trial expires, or earlier if you start your paid subscription before then, and on each subsequent monthly or annual renewal date until you cancel.

For plans set up by our team, the conversion terms confirmed to you in writing under Section 1.2 apply.

3.2 Changes to prices, plans, and plan allowances.

1. We may change subscription prices, plan allowances, plan features, and the plans we offer. We will give you reasonable advance notice by email before a change to your subscription takes effect, including how to cancel if you do not wish to continue.
2. A price increase, or a reduction in plan allowances or features, will not take effect during a subscription period you have already paid for. For an annual plan, the price paid is fixed for the current twelve-month subscription term, and a price increase or a reduction in plan allowances or features applies only from the next annual renewal after notice has been provided.
3. A price increase applies to new subscriptions from the date it takes effect, and to an existing subscription from its first renewal after notice has been provided.
4. A reduction in a plan’s standard price applies to an existing subscription from its next renewal.
5. An increase in plan allowances or features may apply to existing subscriptions immediately. A reduction in plan allowances or features applies to an existing subscription only from a renewal after notice has been provided.
6. If you change your plan or billing term, or subscribe again after cancelling, the price and plan allowances in effect for that plan at that time apply.
7. If you do not agree with a change, you may cancel under Section 3.5 before it takes effect. If you continue your subscription after a change takes effect, you accept the change.
8. A Short-Form Video Pack is governed by the price and terms in effect when you bought it, until it expires.
9. A change will not alter the first subscription charge disclosed when you started an active Free Trial unless you expressly agree to the change.

3.3 Failed or non-payment. A successful subscription payment is not required to access the Free Trial. When a Free Trial converts, paid subscription access is granted only after the first subscription charge succeeds. If that charge fails, no paid subscription is created and your ability to submit new briefs will be suspended. If you submitted a trial brief before the Free Trial expired, we will still complete that Trial Deliverable in accordance with Section 4.3. If a recurring payment for an active paid subscription fails or is not received on its due date:

1. Your subscription is cancelled immediately under Section 10, and your ability to create new briefs is suspended until you resubscribe.
2. Cancellation for non-payment does not extend your billing period, entitle you to a credit, or waive amounts owed. You remain liable for outstanding fees, and we may recover reasonable costs of collection.
3. Deliverables produced during a period for which payment has not been received are provided on the conditions in Section 5 only once that payment is made in full.

3.4 Pausing your plan.

1. You may request to pause an active subscription once you have held that subscription in active, paid status for a minimum of six (6) consecutive months.
2. Once eligible, you may pause a subscription in good standing, with no overdue balance, for a minimum of one and a maximum of three consecutive months, up to three months per twelve-month period.
3. While paused, we do not produce new Deliverables. Any unused allowance from the monthly allowance period in which the pause began will remain available for the remainder of that allowance period when the subscription resumes.
4. For a monthly plan, billing is suspended during an approved pause. Billing and delivery restart from the resumption date, and the next monthly renewal date will be adjusted accordingly.
5. For an annual plan, the current annual subscription term and the next annual renewal date will be extended by the length of the approved pause. Monthly allowance dates within the annual plan will shift accordingly. No refund or cash credit is provided for the paused period.
6. You may resume at any time. If you do not resume before the maximum approved pause period ends, your subscription will automatically resume.
7. An approved pause does not provide a refund or cash credit for any amount already paid.
8. A Free Trial cannot be paused or extended.

3.5 Cancellation.

1. You may cancel a Free Trial or paid subscription through your account settings or by emailing [email protected].
2. If you cancel before the Free Trial expires, the Free Trial will not convert into a paid subscription and no subscription fee will be charged. Your trial access and any unused trial allowance will remain available until the scheduled end of the Free Trial.
3. If you submitted a trial brief before the Free Trial expired, we will complete that Trial Deliverable in accordance with Section 4.3 even if you cancelled the automatic conversion.
4. If you cancel a monthly plan after it begins, cancellation stops future billing and takes effect at the end of your current paid monthly period. You may continue using the Service and any remaining allowance until that date.
5. If you cancel an annual plan after the Free Trial has converted and the annual payment has been processed, cancellation stops the next annual renewal but does not end the current paid annual subscription term. You may continue using the Service until the end of that term.
6. Cancellation of an annual plan does not result in a prorated refund or credit for unused months, unused allowances, or the remaining portion of the annual subscription term, except as stated in Section 3.6 or as required by law.
7. Allowances are not carried over or refunded after cancellation.
8. When your Free Trial or subscription ends for any reason, including cancellation for non-payment, we will complete any briefs you submitted before the end date, and you will keep access to those briefs until you approve the finished designs. Revisions on those briefs follow the rules of your plan. Your right to use completed paid Deliverables and completed Trial Deliverables continues under Section 5. Access to the Service otherwise ends, except for using an unexpired Short-Form Video Pack under Section 3.9.

3.6 Refunds. No fee is charged before the Free Trial converts into a paid subscription. No refund, credit, or cash equivalent is available for an unused or cancelled Free Trial allowance. Monthly and annual subscription charges are non-refundable once processed, except where required by law or as expressly stated below. Cancelling an annual plan does not entitle you to a full or prorated refund for unused months, unused allowances, or the remaining subscription term. We may provide a refund, correction, or other remedy where:

1. A charge was duplicated or processed incorrectly.
2. We terminate your paid subscription without cause, in which case we will provide a pro-rata refund for the unused portion of the paid subscription term.
3. We materially fail to provide the paid Service and do not correct the failure within a reasonable period after receiving written notice, in which case the available remedy may include re-performance, a pro-rata service credit, or a pro-rata refund, as appropriate.
4. A refund or other remedy is required by applicable law.

No refund is available where we suspend or terminate the Service because of your non-payment, unlawful use, Free Trial abuse, or material breach of these Terms, except where required by law.

3.7 Plan changes. You may request to change your plan or billing cycle. A plan change will take effect at the end of your current paid subscription period. Until then, your existing plan, plan allowances, and billing terms will continue to apply.

Plan changes are not prorated. We do not provide partial-period refunds, credits, charges, or allowance adjustments in connection with a plan change.

When the change takes effect, you will be charged the applicable price for the new plan and it will renew according to its selected billing cycle. Briefs in progress at that time will be completed, and new briefs can then be submitted within the limits of the new plan. Your saved brand profiles are kept, but if you have more than the new plan allows, you cannot add another until you are within its limit.

This Section does not apply to starting your paid subscription during a Free Trial, which is covered by Section 3.1.

3.8 Discounts and offers. Any discount, coupon, or promotional price applied to your subscription lasts for the period stated in the offer while your subscription stays active. It ends if you cancel your subscription or change your plan or billing term, and it is not reinstated if you subscribe again. Discounts and offers made to new subscribers do not apply to existing subscriptions.

3.9 Short-Form Video Packs.

1. A Short-Form Video Pack (“Video Pack”) is a one-time purchase available while you have an active paid subscription. It cannot be purchased during a Free Trial. It is not a subscription and does not renew.
2. Each Video Pack includes four (4) videos: two (2) of up to 15 seconds and two (2) of up to 30 seconds. The two lengths are not interchangeable.
3. Each video is built from footage or still images you supply, including Deliverables we have created for you, or from licensed stock footage we source. Editing includes trimming, multi-clip assembly, captions, music, and simple animated text. Each video includes one primary aspect ratio, one adaptation, and two (2) revision rounds.
4. Motion graphics, advanced animation, filming, scripting, voice-over, B-roll compositing, and colour grading are not included in a Video Pack and are not offered as add-ons.
5. Any video or animated asset, including Reels, is produced only through a Video Pack. Static designs are produced through briefs under your plan.
6. Requests for the videos in a Video Pack must be submitted within sixty (60) days of purchase. If you hold more than one Video Pack, the one bought first is used first. Videos not requested within that period expire and are not refunded or credited. We may extend a Video Pack’s expiry at our discretion.
7. A Video Pack does not use your plan’s briefs in progress. While your subscription is active, video work for a brand counts toward your plan’s brands serviced allowance for that month in the same way as a design brief.
8. An unexpired Video Pack remains usable if your subscription ends.
9. Video Pack charges are non-refundable once processed, except in the cases listed in Section 3.6 or where required by law.

4.1 Your input. You are responsible for giving us accurate briefs and any brand assets, text, logos, photos, or other materials you want us to use (“Client Materials”). One design is one brief. A carousel, a presentation, or an ad set each count as a single brief. A new concept, audience, message, or campaign angle is a new brief, and revisions refine the brief you already submitted.

Turnaround times are measured in business days, Monday to Friday, and start when you submit a brief. A brief submitted on a weekend starts on the next business day. Turnaround pauses whenever we are waiting on you for content, assets, or feedback. The first creative response may be a concept, layout, sketch, or mock-up. Complex and multi-page work receives a confirmed timeline. Turnaround times are targets and are not guaranteed.

4.2 Client Materials. You keep ownership of your Client Materials and grant us a licence to use them solely to create your Deliverables. You confirm that you own or are licensed to use the Client Materials and that our use of them as instructed will not infringe anyone’s rights. If you are on a Studio plan, Client Materials include materials that belong to your customers, and you confirm that your customers have permitted you to share them with us for this purpose.

4.3 Revisions and trial completion. Your plan sets the revision rounds included with each brief: two (2) rounds per brief on Business Starter, and unlimited revisions within the scope of the brief as submitted on all other plans. A revision round is used when you ask for changes to a finished design. Feedback on an earlier concept, layout, or draft does not use a round. We assess whether a request is a revision or a new brief against the brief as submitted, and a revision may not be used to request a new concept or an additional Deliverable. Revisions to a Trial Deliverable follow the revision rules of the plan selected for the Free Trial and must remain within the scope of the trial brief. If you submit a trial brief before the Free Trial expires, we will complete that Trial Deliverable and its included revisions even if production extends beyond the trial period. Revisions for videos in a Video Pack are set out in Section 3.9.

4.4 Plan limits and allowance periods.

1. You can save unlimited draft briefs. Your plan sets how many submitted briefs we work on at once (“briefs in progress”). A brief is in progress from the moment you submit it until you approve the finished design, including while it is with you for review or in revision. When you approve a design, its place is freed for your next brief.
2. Your plan sets how many brands can receive work in each monthly allowance period (“brands serviced”). Monthly allowance periods run from your subscription start date, including under annual plans. An annual plan consists of twelve consecutive monthly allowance periods within the annual subscription term. A brand counts toward a monthly allowance period once work for it is submitted and stays counted for the rest of that period. Further work for a brand already counted in the period does not count again. Once the allowance for a period has been reached, we may prevent work for another brand from being submitted until the next monthly allowance period.
3. Your plan sets how many brand profiles you can save.
4. Unused allowances do not carry over from one monthly allowance period to another and cannot be used in advance. Cancelling an annual plan does not convert unused future allowances into a refund or credit. An unused Free Trial allowance does not carry over into a paid subscription and does not increase the allowance included in that subscription.

4.5 Acceptable requests. We may decline any request that is unlawful, infringing, deceptive, defamatory, hateful, adult, or that would breach a third-party licence on which we rely.

This section explains what you receive and the restrictions that apply to third-party assets.

5.1 How we build your Deliverables. We create Deliverables by combining original design work with, where appropriate, third-party assets such as stock photos, stock video footage, music, audio, illustrations, icons, vectors, graphics, fonts, and templates (“Licensed Assets”). We licence these from providers such as Freepik, Unsplash, Pexels, Shutterstock, and Adobe Stock under paid commercial licences that we maintain. Where a specific asset is not covered by our existing licences, we obtain the appropriate commercial licence before using it.

5.2 Use of Licensed Assets. Licensed Assets are used as components of a finished Deliverable and are never sold on their own. They are not the product themselves. Licensed Assets remain the property of their original owners and are used by us under licence.

5.3 What you receive. On full payment for the relevant billing period or Video Pack, or, in the case of a complimentary Trial Deliverable, upon delivery, we grant you the rights we are legally able to grant to use the finished Deliverable, as delivered, for your ordinary business and marketing purposes across your own channels. This includes the value of the Licensed Assets as embedded in that finished Deliverable. If you are on a Studio plan, these rights also extend to the customer for whose brand the Deliverable was created, and you may pass them on to that customer for its ordinary business and marketing purposes. The restrictions in Section 5.4 apply to your customer in the same way as they apply to you.

5.4 What you do not receive. Because Licensed Assets are licensed to us and remain owned by third parties, you do not receive a separate right to the underlying Licensed Assets on their own. You agree not to:

1. Extract, isolate, resell, redistribute, sublicense, or transfer any Licensed Asset as a standalone file.
2. Use a Deliverable or any Licensed Asset within it as the main element of a product manufactured for resale (for example, print-on-demand merchandise, printed products, or templates sold to others), unless we have first obtained an extended or print-on-demand licence for that use, which may carry an additional fee.
3. Register a Deliverable or any Licensed Asset within it, in whole or in unmodified part, as a trademark, logo, or design mark.
4. Sell an unmodified stock image as a copy.

We deliver the finished, exported design or video, such as a flattened image, print-ready file, or video file. We do not provide isolated source files of third-party Licensed Assets.

5.5 Logos and trademarks. A design that needs to function as a registrable logo or trademark must be original work and must not be built on Licensed Assets. Tell us in advance if you require this. We will scope and quote it separately as original design.

5.6 AI-generated content. Some Deliverables may include elements generated using AI tools, which we use under the terms of the relevant AI providers. You acknowledge that, under current law in the United States and various other jurisdictions, purely AI-generated material may not be eligible for copyright protection because it lacks human authorship. Accordingly, we do not warrant that any AI-generated element is protectable by copyright, exclusive to you, or enforceable against third parties who independently create similar material. Where we hold rights in such elements, we pass through to you whatever rights we are permitted to grant.

5.7 Our background intellectual property. We keep ownership of our tools, templates, workflows, and know-how used to produce Deliverables. Nothing in these Terms transfers those rights to you.

5.8 Portfolio use. If you are on a Business plan, we may display Deliverables we created for you in our portfolio and marketing and identify you as a Client, unless you tell us in writing that you wish to opt out. If you are on a Studio plan, we will display Deliverables only with your written permission, and we will not identify your customers.

6.1 Your use. You are responsible for how you use a Deliverable after delivery, including:

1. Obtaining any model, property, or location releases needed where identifiable people or private property appear before using the Deliverable in advertising.
2. Not implying that any person or brand shown endorses you.
3. Not using any asset marked “editorial use only” in advertising or promotion.
4. Ensuring your final use is lawful, non-defamatory, and appropriate in your market.
5. Clearing any third-party brands, trademarks, or copyrighted content you asked us to include.
6. If you are on a Studio plan, ensuring that your customers use Deliverables within the rights and restrictions in Section 5.

6.2 Prohibited uses. You must not use the Service or any Deliverable for anything unlawful, infringing, misleading, or in breach of a third-party licence referred to in Section 5.

7.1 Standard of service. We will provide the Service with reasonable skill and care.

7.2 Disclaimer. Except as expressly stated, the Service and all Deliverables are provided “as is” and “as available”. To the maximum extent permitted by law, we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We specifically disclaim any warranty that AI-generated or stock-derived elements are copyrightable, original, exclusive, or free from resemblance to other works.

You agree to indemnify and hold harmless SD Innovations Private Limited and its team against any claim, loss, liability, or expense, including reasonable legal fees, arising from:

1. Your use of a Deliverable beyond the rights granted in Section 5.
2. Your breach of Section 6.
3. Client Materials you provided.
4. Your breach of these Terms.
5. Your customers’ use of Deliverables beyond the rights granted in Section 5, if you are on a Studio plan.

9.1 Liability cap. To the maximum extent permitted by law, our total aggregate liability arising out of or relating to the Service or these Terms is limited to the total fees you paid us in the three (3) months before the event giving rise to the claim.

9.2 Excluded losses. We are not liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, data, or goodwill.

9.3 Non-excludable liability. Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law.

We may suspend or terminate your Free Trial, subscription, or access to the Service for non-payment, breach of these Terms, unlawful use, ineligibility for a Free Trial, creating duplicate accounts, providing false information, or attempting to circumvent the one-trial or one-Deliverable limit. Sections 5, 6, 7, 8, 9, and 11 survive suspension, cancellation, or termination.

These Terms are governed by the laws of India. The courts of India have exclusive jurisdiction over disputes arising from or relating to the Service or these Terms, without regard to conflict-of-laws rules.

We may update these Terms. We will notify you of material changes through the Service or by email.

Changes affecting paid subscriptions take effect on your next renewal or upon your continued use of the Service after the stated effective date, as applicable. Changes to prices, plans, and plan allowances are governed by Section 3.2.

Changes to Free Trial terms apply to Free Trials started after the revised Terms become effective. We will not reduce the allowance of an already active Free Trial except where required by law.

SD Innovations Private Limited, Workafella High Street, New No. 431, 433, 435, 437 & 439 (Old No. 32, 91, 298, 299/300, 301, 302), Anna Salai, Teynampet, Chennai, Tamil Nadu 600018, India. Questions about these Terms: [email protected].